Télécharger le livre :  Supply Management
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This book takes a process approach of identifying, evaluating, selecting, managing and developing suppliers to create more value for customers. It begins by outlining the mental shift necessary to build robust relationships with suppliers. Next, the book details...

Editeur : Springer
Parution : 2016-07-18
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Designing Knowledge Management-Enabled Business Strategies
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This book provides a practical approach to designing and implementing a Knowledge Management (KM) Strategy. The book explains how to design KM strategy so as to align business goals with KM objectives. The book also presents an approach for implementing KM strategy so...

Editeur : Springer
Parution : 2016-07-13
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Strategy is Digital
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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies...

Editeur : Springer
Parution : 2016-06-01
Collection : Management for Professionals
ePub

60,12
Télécharger le livre :  Islamic Marketing
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This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before...

Editeur : Springer
Parution : 2016-05-28
Collection : Management for Professionals
ePub

63,29
Télécharger le livre :  Market Entry in China
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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western...

Editeur : Springer
Parution : 2016-05-14
Collection : Management for Professionals
ePub

73,84
Télécharger le livre :  The Marketing Challenge for Industrial Companies
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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques,...

Editeur : Springer
Parution : 2016-04-29
Collection : Management for Professionals
ePub

126,59
Télécharger le livre :  Management by Permission
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This book shows that in today’s business world managers can only successfully lead with the active cooperation and consent of their staff. It presents a practical, four-pronged approach to successful management, drawing on the authors’ combined research, consulting and...

Editeur : Springer
Parution : 2016-03-10
Collection : Management for Professionals
PDF, ePub

49,57
Télécharger le livre :  Managing the Reality of Virtual Organizations
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This book comes at a time when virtual organizations (VO), are proliferating exponentially due to the twin catalysts of globalization and technological enablement. It provides conceptual frameworks and simple tools for identifying and addressing the complexities of...

Editeur : Springer
Parution : 2016-03-04
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Global Marketing Strategy
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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural...

Editeur : Springer
Parution : 2016-03-02
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Mission Mastery
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This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. The great success of this process was the introduction of a totally...

Editeur : Springer
Parution : 2016-01-22
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Operational Excellence
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As industrial companies are placing a higher focus on operations, this book comes at the right time with a compilation of basic concepts of Operational Excellence and their application. Operational excellence allows companies to recover from reductions in gross...

Editeur : Springer
Parution : 2016-01-14
Collection : Management for Professionals
PDF, ePub

63,29
Télécharger le livre :  The Silicon Valley Model
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This book presents a new management model that has evolved in Silicon Valley. The future will favor companies that can migrate to a management model, better suited for the times. The abilities to remain entrepreneurial and innovate constantly will be essential for all...

Editeur : Springer
Parution : 2015-12-11
Collection : Management for Professionals
PDF, ePub

49,57
Télécharger le livre :  Strategic Organizational Learning
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This book discusses the successes and challenges of leveraging organizational learning in effective strategy development and execution. The authors introduce a framework that helps organizations develop core capabilities to enable them to shift direction rapidly and...

Editeur : Springer
Parution : 2015-12-09
Collection : Management for Professionals
PDF, ePub

49,57
Télécharger le livre :  Wine Positioning
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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful,...

Editeur : Springer
Parution : 2015-11-27
Collection : Management for Professionals
PDF, ePub

60,12
Télécharger le livre :  Enterprise Engineering
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This book provides a fundamental and practical introduction to Enterprise Engineering, demonstrating how to employ this approach to map the essence of an organization at the core level of internal cooperation. It then explains how, based on these insights, organizations...

Editeur : Springer
Parution : 2015-11-07
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Operational Logistics
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This book explores the theoretical foundations and applications of military operational logistics (OpLog). OpLog theory has two facets: qualitative and quantitative.The qualitative facet is imbedded in the theory of operational level of war or operational art....

Editeur : Springer
Parution : 2015-10-30
Collection : Management for Professionals
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52,74
Télécharger le livre :  The Reputable Firm
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business...

Editeur : Springer
Parution : 2015-10-19
Collection : Management for Professionals
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63,29
Télécharger le livre :  TA-Q-BIN
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This book reveals the secrets of Yamato Transport’s success in maintaining and extending its leadership in Japan’s domestic parcel delivery market. It presents six cases that illustrate how Yamato's flagship service, TA-Q-BIN, has evolved since the 1970s to the benefit...

Editeur : Springer
Parution : 2015-10-16
Collection : Management for Professionals
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52,74
Télécharger le livre :  Brand Building and Marketing in Key Emerging Markets
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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to...

Editeur : Springer
Parution : 2015-10-09
Collection : Management for Professionals
PDF, ePub

52,74
Télécharger le livre :  Foresight & Strategy in the Asia Pacific Region
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This book explores the importance of strategy and how to make it work in an environment characterised by constant change. With a specific focus on the Asia Pacific region, anticipated to become the epicentre of global economic activity, it offers insights into the...

Editeur : Springer
Parution : 2015-10-08
Collection : Management for Professionals
PDF, ePub

52,74
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