Ebooks de Claudio A. Saavedra en EPUB

1 Livre(s)
Télécharger le livre : The Marketing Challenge for Industrial Companies
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The Marketing Challenge for Industrial Companies
Claudio A. Saavedra
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques,...

Editeur : Springer
Parution : 2016-04-29
Collection : Management for Professionals
ePub

126,59 €