Ebooks de Cristian Ducu en PDF et EPUB

1 Livre(s)
Télécharger le livre : Ethics and Neuromarketing
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Ethics and Neuromarketing
Cristian Ducu , Ana Maria Iorga , Nicolae Alexandru Pop , Andrew R. Thomas
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond...

Editeur : Springer
Parution : 2016-10-19

PDF, ePub

116,04 €