Télécharger le livre :  The Brand Gym
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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book...

Editeur : Wiley
Parution : 2010-04-09

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32,18
Télécharger le livre :  Return on Ideas
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle...

Editeur : Wiley
Parution : 2008-05-23

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38,19