Ebooks de Gerrit Heinemann en PDF et EPUB

4 Livre(s)
Télécharger le livre : The new online trade
Ajouter à ma liste d'envies
The new online trade
Gerrit Heinemann
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital...

Editeur : Springer
Parution : 2023-03-30

PDF, ePub

105,49 €
Télécharger le livre : B2B eCommerce
Ajouter à ma liste d'envies
B2B eCommerce
Gerrit Heinemann
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges...

Editeur : Springer
Parution : 2022-11-11

PDF, ePub

89,66 €
Télécharger le livre : Intelligent Retail
Ajouter à ma liste d'envies
Intelligent Retail
Gerrit Heinemann
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in...

Editeur : Springer
Parution : 2022-10-13

PDF, ePub

52,74 €
Télécharger le livre : Social - Local - Mobile
Ajouter à ma liste d'envies
Social - Local - Mobile
Christian Gaiser , Gerrit Heinemann
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also...

Editeur : Springer
Parution : 2014-11-20
Collection : Management for Professionals
ePub

52,74 €