Télécharger le livre :  Sports Sponsoring
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This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual...

Editeur : Springer
Parution : 2024-06-03

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126,59
Télécharger le livre :  Sports Marketing
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This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and...

Editeur : Springer
Parution : 2022-09-24

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52,74