Télécharger le livre :  Market Entry into the USA
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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also...

Editeur : Springer
Parution : 2015-08-05
Collection : Management for Professionals
PDF, ePub

52,74