Téléchargez le livre : National Brands and Private Labels in Retailing

National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014
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Paru le : 2014-06-10

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among th...
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Description du livre

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

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Caractéristiques détaillées - droits

EAN EPUB
9783319071947
Prix
94,94 €
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
1526 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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