Ebooks de Juan Carlos Gázquez-Abad en PDF et EPUB

12 Livre(s)
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , José Luis Ruiz-Real , Raj Sethuraman
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and...

Editeur : Springer
Parution : 2025-08-21

PDF, ePub

179,34 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Nicoletta Occhiocupo , José Luis Ruiz-Real
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand...

Editeur : Springer
Parution : 2024-09-08
Collection : Springer Proceedings in Business and Economics
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158,24 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Katrijn Gielens , Francisco J. Martínez-López
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers...

Editeur : Springer
Parution : 2023-05-19
Collection : Springer Proceedings in Business and Economics
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168,79 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Marco Ieva , Francisco J. Martínez-López
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private...

Editeur : Springer
Parution : 2022-05-27
Collection : Springer Proceedings in Business and Economics
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147,69 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing...

Editeur : Springer
Parution : 2021-05-16
Collection : Springer Proceedings in Business and Economics
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147,69 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Els Breugelmans , Juan Carlos Gázquez-Abad , Francisco J. Martinez-Lopez
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment...

Editeur : Springer
Parution : 2020-05-13
Collection : Springer Proceedings in Business and Economics
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137,14 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Anne Roggeveen
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand...

Editeur : Springer
Parution : 2019-04-30
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...

Editeur : Springer
Parution : 2018-05-29
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Editeur : Springer
Parution : 2017-06-22
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Els Gijsbrecht , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such...

Editeur : Springer
Parution : 2016-06-16
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Editeur : Springer
Parution : 2015-06-03
Collection : Springer Proceedings in Business and Economics
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94,94 €
Télécharger le livre : National Brands and Private Labels in Retailing
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National Brands and Private Labels in Retailing
Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Editeur : Springer
Parution : 2014-06-10
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €