Ebooks d'Alexander Chernev en PDF et EPUB

2 Livre(s)
Télécharger le livre : Kellogg on Marketing
Ajouter à ma liste d'envies
Kellogg on Marketing
Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,...

Editeur : Wiley
Parution : 2023-04-05

PDF, ePub

31,65 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
Ajouter à ma liste d'envies
Advances in National Brand and Private Label Marketing
Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...

Editeur : Springer
Parution : 2018-05-29
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €