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Biographie et livres de PHILIP KOTLER

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Philip Kotler, is the S. C. Johnson & Son Distin­guished Professor of International Marketing emeritus at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was twice voted Best Business School in Business Week’s survey of U.S. business schools. It is also rated Best

He received his master’s degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author or co-author of  90 books including Marketing Management, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Marketing 3.0; Good Works; Market Your Way to Growth; Winning Global Markets; Kotler on MarketingConfronting Capitalism; Democracy in Decline: and Advancing the Common Good. He has published over 170 articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the Distinguished Marketing Educator Award (1985) given by the American Marketing Association (AMA). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2012 he received the William L. Wilkie “Marketing for a Better World: Award of the American Marketing Association Foundation (AMAF).” In 2014, he was inducted into the AMA Marketing Hall of Fame. He was the first chosen Legend in Marketing and his work was published and reviewed in nine volumes.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been chairman of the College of Marketing of the Institute of Management Sciences, director of the American Marketing Association, trustee of the Marketing Science Institute, director of the MAC Group, former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the advisory board of the Drucker Foundation. He has received 22 honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, the Budapest School of Economic Science and Public Administration, and several other universities.

He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.

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Dernière parution

Téléchargez le livre :  Reimagining Operational Excellence
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Reimagining Operational Excellence

Hermawan Kartajaya , Philip Kotler , Jacky Mussry


Wiley

2024-08-06

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Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a...

26,04

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Télécharger le livre :  Réussir le défi de l'innovation
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Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché qui est aujourd'hui en évolution rapide. Winning at Innovation...

Editeur : Enrick B. Editions
Parution : 2016-06-24
Collection : Entreprise
ePub

23,99
Télécharger le livre :  An Instructor's Manual to H2H Marketing Case Studies
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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...

Editeur : Springer
Parution : 2024-02-07

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56,14
Télécharger le livre :  Redefining Retail
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Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely...

Editeur : Wiley
Parution : 2024-01-22

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22,05
Télécharger le livre :  Marketing 6.0
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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs...

Editeur : Wiley
Parution : 2023-12-04

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24,50
Télécharger le livre :  Kellogg on Marketing
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The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,...

Editeur : Wiley
Parution : 2023-04-05

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30,63
Télécharger le livre :  Entrepreneurial Marketing
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An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler,...

Editeur : Wiley
Parution : 2023-03-08

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24,50
Télécharger le livre :  Marketing 5.0
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Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.  In...

Editeur : Wiley
Parution : 2021-01-27

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26,55
Télécharger le livre :  Strategic Marketing For Health Care Organizations
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A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic...

Editeur : Jossey-Bass
Parution : 2020-12-31

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92,91
Télécharger le livre :  H2H Marketing
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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Editeur : Springer
Parution : 2020-12-12

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40,83
Télécharger le livre :  Marketing 4.0
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Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...

Editeur : Wiley
Parution : 2016-11-17

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23,48
Télécharger le livre :  The Quintessence of Strategic Management
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This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives...

Editeur : Springer
Parution : 2016-05-18
Collection : Quintessence Series
ePub

47,98
Télécharger le livre :  Transformational Sales
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?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational...

Editeur : Springer
Parution : 2015-09-11

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61,25
Télécharger le livre :  Winning Global Markets
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...

Editeur : Wiley
Parution : 2014-08-06

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26,24
Télécharger le livre :  Market Your Way to Growth
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic...

Editeur : Wiley
Parution : 2012-12-18

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21,85
Télécharger le livre :  Good Works!
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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating...

Editeur : Wiley
Parution : 2012-05-22

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24,40
Télécharger le livre :  Strategic Marketing For Health Care Organizations
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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective...

Editeur : Jossey-Bass
Parution : 2011-01-19

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102,05
Télécharger le livre :  Marketing Insights from A to Z
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's...

Editeur : Wiley
Parution : 2011-01-06

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30,63
Télécharger le livre :  The Quintessence of Strategic Management
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and...

Editeur : Springer
Parution : 2010-08-23

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25,51
Télécharger le livre :  Marketing 3.0
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...

Editeur : Wiley
Parution : 2010-03-30

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24,50
Télécharger le livre :  B2B Brand Management
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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...

Editeur : Springer
Parution : 2006-09-22

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56,14
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