Télécharger le livre :  Winning Global Markets
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...

Editeur : Wiley
Parution : 2014-08-06

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27,11
Télécharger le livre :  Market Your Way to Growth
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic...

Editeur : Wiley
Parution : 2012-12-18

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22,58