Tous les ebooks de la collection "Quintessence Series" - Springer

5 Livre(s)
Télécharger le livre : The Quintessence of Sales
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The Quintessence of Sales
Corinna Busch , Stefan Hase
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales...

Editeur : Springer
Parution : 2017-08-04
Collection : Quintessence Series
PDF, ePub

52,74 €
Télécharger le livre : The Quintessence of Strategic Management
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The Quintessence of Strategic Management
Roland Berger , Nils Bickhoff , Philip Kotler
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives...

Editeur : Springer
Parution : 2016-05-18
Collection : Quintessence Series
ePub

49,57 €
Télécharger le livre : The Quintessence of Supply Chain Management
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The Quintessence of Supply Chain Management
Rolf G. Poluha
This book describes the fundamentals of Supply Chain Management in clear and concise terms. It explains why in the near future real competition is going to be between supply chains and what the consequences will be. Managers and decision-makers will be able to build on...

Editeur : Springer
Parution : 2016-01-08
Collection : Quintessence Series
PDF, ePub

52,74 €
Télécharger le livre : The Quintessence of Marketing
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The Quintessence of Marketing
Nils Bickhoff , Svend Hollensen , Marc Opresnik
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing....

Editeur : Springer
Parution : 2014-07-02
Collection : Quintessence Series
ePub

47,46 €
Télécharger le livre : The Quintessence of Intercultural Business Communication
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The Quintessence of Intercultural Business Communication
Melanie Moll
Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and...

Editeur : Springer
Parution : 2012-10-30
Collection : Quintessence Series
ePub

52,74 €