Ebooks de Waldemar Pfoertsch en PDF et EPUB

4 Livre(s)
Télécharger le livre : An Instructor's Manual to H2H Marketing Case Studies
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An Instructor's Manual to H2H Marketing Case Studies
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...

Editeur : Springer
Parution : 2024-02-07

PDF, ePub

58,01 €
Télécharger le livre : H2H Marketing
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H2H Marketing
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Editeur : Springer
Parution : 2020-12-12

PDF, ePub

42,19 €
Télécharger le livre : Transformational Sales
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Transformational Sales
Marian Dingena , Philip Kotler , Waldemar Pfoertsch
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational...

Editeur : Springer
Parution : 2015-09-11

PDF, ePub

63,29 €
Télécharger le livre : B2B Brand Management
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B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...

Editeur : Springer
Parution : 2006-09-22

PDF

58,01 €