Ebooks d'Uwe Sponholz en PDF et EPUB

2 Livre(s)
Télécharger le livre : An Instructor's Manual to H2H Marketing Case Studies
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An Instructor's Manual to H2H Marketing Case Studies
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...

Editeur : Springer
Parution : 2024-02-07

PDF, ePub

56,14 €
Télécharger le livre : H2H Marketing
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H2H Marketing
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Editeur : Springer
Parution : 2020-12-12

PDF, ePub

40,83 €