Télécharger le livre :  Good Works!
Ajouter à ma liste d'envies
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating...

Editeur : Wiley
Parution : 2012-05-22

PDF, ePub

25,21
Télécharger le livre :  Corporate Social Responsibility
Ajouter à ma liste d'envies
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity...

Editeur : Wiley
Parution : 2005-01-03

PDF, ePub

39,77