Ebooks de Juan Antonio Mondéjar-Jiménez en EPUB

1 Livre(s)
Télécharger le livre : National Brands and Private Labels in Retailing
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National Brands and Private Labels in Retailing
Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Editeur : Springer
Parution : 2014-06-10
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €