Télécharger le livre :  The Blue Line Imperative
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A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide,...

Editeur : Jossey-Bass
Parution : 2013-06-14

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Télécharger le livre :  Attracting Investors
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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...

Editeur : Wiley
Parution : 2004-10-08

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